Pwel Zmyslowski

Paweł Zmysłowski

CEO WLC.team

Meet Paweł

Started his career as a founder of a local ISP company during his student times, next became a founder and president of one of the leading Polish online photo laboratories delivering photo prints, highly recognized in the professional photographers community due to the focus on the highest quality of services and customer care.

At White Label Coders responsible for the sales process and sales team, still involved in the analytical and advisory roles in case of more complex projects.

FROM THIS EXPERT

Articles by this author

49
  • How do I create a custom page in WordPress
    7 minutes

    How do I create a custom page in WordPress?

    The question has five different answers today, and the choice between them determines maintenance cost for years. The simplest is a layout assembled in the block editor from a ready-made pattern. The most involved is a custom plugin with its own data model. Page templates, custom post types, and custom fields sit between them. The…

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  • Does WordPress allow custom domains
    6 minutes

    Does WordPress allow custom domains?

    Yes, WordPress allows custom domains. Both the hosted WordPress.com service and self-hosted WordPress.org support your own branded domain, so you can replace a default address like yoursite.wordpress.com with yoursite.com. The one thing to know up front: on WordPress.com a custom domain requires a paid plan, because the free plan gives you only a wordpress.com subdomain.…

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  • Can I copy a WordPress site to another domain
    8 minutes

    Can I copy a WordPress site to another domain?

    Yes, and technically it is not difficult. You transfer the files, the database, and the configuration, and tools automate most of the work. The catch is that copying files is half the task. The other half is deciding whether you are moving the site or duplicating it, because those two scenarios have opposite requirements. A…

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  • What are the pros and cons of WooCommerce
    8 minutes

    What are the pros and cons of WooCommerce?

    WooCommerce gives you full control of your store and takes no cut of your sales. In exchange it hands you responsibility for hosting, updates, security, and performance. That is the whole trade, and everything else follows from it. Below, both sides broken down, so you can judge which side your case falls on. Because WooCommerce…

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  • How do I create a dynamic website in WordPress
    8 minutes

    How do I create a dynamic website in WordPress?

    “Dynamic website” covers three entirely different things, and the distinction determines scope, cost, and legal requirements. Content generated from a database is WordPress’s default behaviour and needs nothing added. Interactivity, meaning responses without a page reload, is a front-end layer. Personalisation, meaning different content for different visitors, is the most expensive of the three and…

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  • Is it better to build a website from scratch or use WordPress
    8 minutes

    Is it better to build a website from scratch or use WordPress?

    For most business, content and commerce websites, WordPress is the better choice: it launches faster, costs less to build, and is easier to maintain and hand to a non-technical team. Building from scratch is the better choice for a narrower set of cases: bespoke products or applications with unusual performance, user-experience or integration demands that…

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  • How do I make WooCommerce look like Shopify
    8 minutes

    How do I make WooCommerce look like Shopify?

    The short answer: you can, but it is usually not what you want. Shopify stores do not convert better because they look different. They convert better because a set of checkout patterns ships enabled by default, and WooCommerce does not have them out of the box. Copying the appearance, meaning a centred logo, a sticky…

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  • What database does WooCommerce use
    7 minutes

    What database does WooCommerce use?

    WooCommerce uses MySQL as its database, or MariaDB as a fully compatible equivalent, the same relational database that WordPress runs on. As a WordPress plugin, WooCommerce builds on the existing WordPress database and adds its own tables for products, orders, customers and settings. The one thing that has changed in recent versions, and matters most…

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  • Algolia. Modern alternative to WordPress search
    9 minutes

    Algolia. Modern alternative to WordPress search

    WordPress’s built-in search works for a small site and struggles once the database grows, because it leans on SQL queries that were never designed for fast, relevant full-text search. The fix is a dedicated search engine. Algolia is the most polished hosted option, fast, developer-friendly, and now offering AI and semantic search, but it is…

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