Pwel Zmyslowski

Paweł Zmysłowski

CEO WLC.team

Meet Paweł

Started his career as a founder of a local ISP company during his student times, next became a founder and president of one of the leading Polish online photo laboratories delivering photo prints, highly recognized in the professional photographers community due to the focus on the highest quality of services and customer care.

At White Label Coders responsible for the sales process and sales team, still involved in the analytical and advisory roles in case of more complex projects.

FROM THIS EXPERT

Articles by this author

49
  • 9 minutes

    How often should you update WordPress site?

    WordPress updates are not one thing, and treating them as one thing is why maintenance either gets skipped or becomes a recurring source of outages. Security patches, minor core releases, major core releases, plugin updates and theme updates carry different urgency and different risk. A workable policy responds to each on its own terms, applies…

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  • How long should it take to build a WordPress website
    9 minutes

    How long should it take to build a WordPress website?

    Building a WordPress website typically takes 1-3 weeks for simple sites and 6-12 weeks for custom builds. The timeline depends on four variables: website complexity, custom functionality, design requirements, and team experience. Simple brochure sites move quickly. Platforms with their own business logic and third-party integrations need a full delivery cycle, and the largest of…

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  • Does updating WordPress affect my website
    7 minutes

    Does updating WordPress affect my website?

    Yes, updating WordPress affects your website, but for most sites the effect is positive and the risk is manageable. Updates improve security, performance and features, and the great majority, especially minor and security releases, apply cleanly without you noticing. The real risk is concentrated in two places: major version updates and plugin or theme updates…

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  • How many pages you can create on a WordPress website
    7 minutes

    How many pages you can create on a WordPress website?

    WordPress sets no technical limit on the number of pages you can create. The database structure supports any number of entries, and the real constraints come from your hosting resources: storage space, server memory, and bandwidth. A properly optimised WordPress site handles thousands of pages, whether it is a business website or an enterprise platform.…

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  • What are the best practices for custom WordPress development
    6 minutes

    What are the best practices for custom WordPress development?

    The best practices for custom WordPress development come down to a few disciplines applied consistently: follow the WordPress coding standards, secure code by sanitising input and escaping output, build with native Gutenberg blocks rather than workarounds, optimise queries and caching for performance, and run a version-controlled workflow with staging, testing and review. Together these keep…

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  • Do you need to know how to code to build a WordPress website
    7 minutes

    Do you need to know how to code to build a WordPress website?

    No, you do not need to know how to code to build a WordPress website. For a blog, a brochure site or a small shop, the native block editor, a modern theme and a few plugins are enough to launch something professional without writing a line of code, and in 2026 AI site builders lower…

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  • How do I create a custom HTML template
    6 minutes

    How do I create a custom HTML template?

    Building a custom template comes down to three steps: a structured foundation made of semantic HTML elements, a presentation layer written in responsive CSS, and a connection between the static layout and a content management system. In WordPress, that third step now works differently than it did a few years ago. Block themes and the…

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  • Can I change my WordPress theme without losing content
    7 minutes

    Can I change my WordPress theme without losing content?

    Yes, you can change your WordPress theme without losing content. WordPress stores posts, pages, comments, and media files separately from the theme, so the content itself stays intact. Intact does not mean it will display correctly, though. Layouts built in page builders, custom post types registered by the theme, and widget and menu settings all…

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  • Can WordPress pages have different themes
    6 minutes

    Can WordPress pages have different themes?

    Technically yes, but in practice this is almost never the right answer. WordPress keeps one active theme across the whole site by design. You can work around it with conditional theme loading, but the maintenance cost of that arrangement grows with every update. The need behind the question, meaning a distinctly different look for selected…

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