Pwel Zmyslowski

Paweł Zmysłowski

CEO WLC.team

Meet Paweł

Started his career as a founder of a local ISP company during his student times, next became a founder and president of one of the leading Polish online photo laboratories delivering photo prints, highly recognized in the professional photographers community due to the focus on the highest quality of services and customer care.

At White Label Coders responsible for the sales process and sales team, still involved in the analytical and advisory roles in case of more complex projects.

FROM THIS EXPERT

Articles by this author

81
  • Where does WooCommerce store data
    12 minutes

    Where does WooCommerce store data?

    WooCommerce stores data in the WordPress database, combining standard WordPress tables with its own. Products are saved as a custom post type in wp_posts, with their attributes in wp_postmeta. Orders in modern installations go to dedicated wp_wc_orders tables rather than to wp_posts, which is where older stores kept them. Customer data sits in the WordPress…

    Read

  • What can't you sell on WooCommerce?
    15 minutes

    What can’t you sell on WooCommerce?

    What can’t you sell on WooCommerce? Complete list of restricted and prohibited WooCommerce product categories WooCommerce itself is a flexible, open-source platform with no product policy of its own: on a self-hosted store, the software will list almost any product. What you cannot sell is decided by the law, your payment provider, your hosting provider,…

    Read

  • Is WordPress becoming obsolete
    10 minutes

    Is WordPress becoming obsolete?

    No, WordPress is not obsolete. But the honest answer is more interesting than that, because the numbers have started moving and most articles on this topic have not noticed. WordPress share of the web is down from its 2025 peak. The decline is real, it is concentrated in a specific part of the market, and…

    Read

  • What percentage of websites use WooCommerce
    6 minutes

    What percentage of websites use WooCommerce?

    The honest answer is that it depends on what you count. WooCommerce runs on roughly 8% of all websites and around 48% of all sites using a known e-commerce platform, according to W3Techs in 2026. By live store count, Store Leads tracks about 4.2 million WooCommerce stores, more than any other platform. Those figures describe…

    Read

  • What is the difference between a WordPress theme and a plugin?
    9 minutes

    What is the difference between a WordPress theme and a plugin?

    The main difference between a WordPress theme and a plugin lies in their purpose: themes control your website’s appearance and layout, whilst plugins add functionality and features. Think of themes as your site’s visual clothing and plugins as the tools that make it work better. Themes handle colours, fonts, and design elements, whereas plugins manage…

    Read

  • How to develop a custom theme in WordPress
    10 minutes

    How to develop a custom theme in WordPress?

    A custom WordPress theme means building the presentation layer yourself rather than adapting somebody else’s. In 2026 that decision starts with a second one: whether to build a block theme, a classic theme, or a hybrid of the two. The answer changes which files you need, where your styling lives and how much control your…

    Read

  • Should I delete unused WordPress themes?
    7 minutes

    Should I delete unused WordPress themes?

    Yes, in most cases you should delete unused WordPress themes. Inactive themes sit on your server, can contain outdated or vulnerable code, need updates, and make backups and maintenance more complicated. The exceptions are the active theme, its parent theme if you use a child theme, one current default WordPress theme kept as a fallback,…

    Read

  • Can multiple people work on a WordPress website
    8 minutes

    Can multiple people work on a WordPress website?

    Yes, and the honest answer has two halves. WordPress has supported multiple people working on the same site since its earliest versions, through a role and capability system that is genuinely good at controlling who may do what. What it has never supported in core is two people typing into the same post at the…

    Read

  • 9 minutes

    How often should you update WordPress site?

    WordPress updates are not one thing, and treating them as one thing is why maintenance either gets skipped or becomes a recurring source of outages. Security patches, minor core releases, major core releases, plugin updates and theme updates carry different urgency and different risk. A workable policy responds to each on its own terms, applies…

    Read