Pwel Zmyslowski

Paweł Zmysłowski

CEO WLC.team

Meet Paweł

Started his career as a founder of a local ISP company during his student times, next became a founder and president of one of the leading Polish online photo laboratories delivering photo prints, highly recognized in the professional photographers community due to the focus on the highest quality of services and customer care.

At White Label Coders responsible for the sales process and sales team, still involved in the analytical and advisory roles in case of more complex projects.

FROM THIS EXPERT

Articles by this author

49
  • Full Site Editing and design systems in WordPress
    7 minutes

    Full Site Editing and design systems in WordPress

    A campaign landing page is due Thursday. The design is signed off, the copy is written, and the change still goes into the engineering queue. We see this pattern in most WordPress platforms built before 2022, regardless of how strong the teams are on either side. WordPress solved this at the platform level. It was…

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  • AI Search and WordPress How to prepare a large-scale platform for generative search
    15 minutes

    AI Search and WordPress: How to prepare a large-scale platform for generative search

    Large WordPress platforms do not disappear from AI-generated answers simply because their content is poor. They often lose visibility because, after years of development, no one has taken ownership of the information architecture, while crawler access may be restricted at a level that is not visible from the WordPress admin panel.

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  • WordPress for Education in 2026
    11 minutes

    WordPress for Education in 2026: Architecture, tools, and decisions that will define your platform’s success

    WordPress powers over 40% of websites worldwide. In the education sector, that dominance is even more pronounced – the platform has become the de facto standard for institutions looking to combine a school website with a fully functional course management system, without per-user licensing costs that grow alongside their student base.

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  • The Best Product Search Plugin for WooCommerce
    34 minutes

    The Best Product Search Plugin for WooCommerce in 2026 – Tested on 180,000 Products

    A good search engine in WooCommerce is no longer just an add-on to your store. With a large product catalog, it becomes one of the key elements influencing sales, usability, and the overall efficiency of an e-commerce operation. When a user cannot quickly find a product, the problem isn’t merely about convenience. It starts to…

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  • AI ACT igaming
    12 minutes

    What does the EU AI Act mean for WordPress-based iGaming platforms?

    Updated August 2026. This article originally worked to the 2 August 2026 high-risk deadline. That date moved. Regulation (EU) 2026/1744, the Digital Omnibus on AI, entered into force on 27 July 2026 and deferred high-risk obligations to December 2027. The transparency obligations under Article 50 were not deferred and have applied since 2 August 2026.…

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  • affiliate marketing and law
    14 minutes

    What GDPR obligations apply specifically to affiliate marketing websites?

    Running an affiliate marketing website in 2026 means navigating a regulatory landscape that has become more fragmented, not less. The General Data Protection Regulation (GDPR) applies to every website that processes personal data from EU residents, including affiliate sites. But GDPR is only half the story — cookie consent is governed primarily by the ePrivacy…

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  • ecommerce store
    12 minutes

    How do you protect a WooCommerce store from payment fraud?

    Running a WooCommerce store puts you squarely in the crosshairs of fraudsters looking to exploit online businesses. Payment fraud has become one of the most pressing challenges for ecommerce store owners, and WooCommerce sites are particularly attractive targets due to their popularity, the volume of transactions they process, and the wide range of security maturity…

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  • Why does my search functionality return irrelevant results
    9 minutes

    Why does my search functionality return irrelevant results?

    Search functionality returns irrelevant results due to poorly configured algorithms, inadequate database indexing, mismatched search parameters, and improper relevance scoring. These technical issues cause on-site search to misinterpret user queries and return content that doesn’t match what users are actually looking for. Understanding these root causes helps you diagnose and fix search problems effectively. What…

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  • Why does my site fail Google's mobile-friendly test
    9 minutes

    Why does my site fail Google’s mobile-friendly test?

    A site usually performs badly on phones for four reasons: a misconfigured viewport, text that is too small, tap targets placed too close together, and content wider than the screen. Automated audits check these four things. Users experience the same four things. Below is how to diagnose each one and what to change. One point…

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