Pwel Zmyslowski

Paweł Zmysłowski

CEO WLC.team

Meet Paweł

Started his career as a founder of a local ISP company during his student times, next became a founder and president of one of the leading Polish online photo laboratories delivering photo prints, highly recognized in the professional photographers community due to the focus on the highest quality of services and customer care.

At White Label Coders responsible for the sales process and sales team, still involved in the analytical and advisory roles in case of more complex projects.

FROM THIS EXPERT

Articles by this author

81
  • ecommerce store
    12 minutes

    How do you protect a WooCommerce store from payment fraud?

    Running a WooCommerce store puts you squarely in the crosshairs of fraudsters looking to exploit online businesses. Payment fraud has become one of the most pressing challenges for ecommerce store owners, and WooCommerce sites are particularly attractive targets due to their popularity, the volume of transactions they process, and the wide range of security maturity…

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  • Why does my search functionality return irrelevant results
    9 minutes

    Why does my search functionality return irrelevant results?

    Search functionality returns irrelevant results due to poorly configured algorithms, inadequate database indexing, mismatched search parameters, and improper relevance scoring. These technical issues cause on-site search to misinterpret user queries and return content that doesn’t match what users are actually looking for. Understanding these root causes helps you diagnose and fix search problems effectively. What…

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  • Why does my site fail Google's mobile-friendly test
    9 minutes

    Why does my site fail Google’s mobile-friendly test?

    A site usually performs badly on phones for four reasons: a misconfigured viewport, text that is too small, tap targets placed too close together, and content wider than the screen. Automated audits check these four things. Users experience the same four things. Below is how to diagnose each one and what to change. One point…

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  • How can I create region-specific landing pages faster
    8 minutes

    How can I create region-specific landing pages faster?

    The fastest way to create region-specific landing pages is to stop building each one from scratch and let WordPress handle the repetition. Build the page once as block patterns, turn the reusable sections into synced patterns with pattern overrides, and bind the parts that change per region (city name, phone number, local testimonial) to custom…

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  • WordPress database architecture - Multisite network and separate installations sharing one database
    6 minutes

    Can multiple WordPress sites use the same database?

    Can multiple WordPress sites use the same database? Yes. Two mechanisms do it: a WordPress Multisite network, or separate installations distinguished by table prefixes. Beyond the fact that the data sits in one place, they have almost nothing in common. They differ in the management model, in how much isolation you actually get, and in…

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  • How do I handle multiple promotional campaigns simultaneously?
    8 minutes

    How do I handle multiple promotional campaigns simultaneously?

    Managing multiple promotional campaigns simultaneously means coordinating several marketing initiatives across different brokers, platforms, and audiences at the same time. Trading affiliates often juggle seasonal offers, welcome bonuses, and targeted campaigns while maintaining consistent messaging and tracking performance. This requires systematic organization, proper resource allocation, and streamlined workflows to prevent conflicts and improve campaign effectiveness…

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  • How does page speed affect my search rankings?
    15 minutes

    How does page speed affect my search rankings?

    Page speed affects search rankings modestly but measurably. Google’s ranking systems take page experience into account, including Core Web Vitals, and slow pages also lose visitors and conversions. Relevance and content quality still outweigh speed, so a fast page will not beat a much better answer, but a slow site undermines even great content. Core…

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  • What is hreflang and when do I need it
    11 minutes

    What is hreflang and when do I need it?

    The hreflang attribute is an HTML tag that tells search engines which language and regional version of a page to show users based on their location and language prefereThe hreflang attribute is an HTML tag that tells search engines which language and regional version of a page to show a given user. Browser language and…

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  • How important are Core Web Vitals for SEO in 2026
    14 minutes

    How important are Core Web Vitals for SEO in 2026?

    Core Web Vitals remain crucial for SEO in 2026 as Google’s primary metrics for measuring real user experience on websites. These performance signals – Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift – directly influence how search engines evaluate page quality. Whilst they’re not the only ranking factor, they matter significantly in…

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