Pwel Zmyslowski

Paweł Zmysłowski

CEO WLC.team

Meet Paweł

Started his career as a founder of a local ISP company during his student times, next became a founder and president of one of the leading Polish online photo laboratories delivering photo prints, highly recognized in the professional photographers community due to the focus on the highest quality of services and customer care.

At White Label Coders responsible for the sales process and sales team, still involved in the analytical and advisory roles in case of more complex projects.

FROM THIS EXPERT

Articles by this author

49
  • How can I create region-specific landing pages faster
    8 minutes

    How can I create region-specific landing pages faster?

    The fastest way to create region-specific landing pages is to stop building each one from scratch and let WordPress handle the repetition. Build the page once as block patterns, turn the reusable sections into synced patterns with pattern overrides, and bind the parts that change per region (city name, phone number, local testimonial) to custom…

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  • WordPress database architecture - Multisite network and separate installations sharing one database
    6 minutes

    Can multiple WordPress sites use the same database?

    Can multiple WordPress sites use the same database? Yes. Two mechanisms do it: a WordPress Multisite network, or separate installations distinguished by table prefixes. Beyond the fact that the data sits in one place, they have almost nothing in common. They differ in the management model, in how much isolation you actually get, and in…

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  • What is hreflang and when do I need it
    11 minutes

    What is hreflang and when do I need it?

    The hreflang attribute is an HTML tag that tells search engines which language and regional version of a page to show users based on their location and language prefereThe hreflang attribute is an HTML tag that tells search engines which language and regional version of a page to show a given user. Browser language and…

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  • How important are Core Web Vitals for SEO in 2026
    14 minutes

    How important are Core Web Vitals for SEO in 2026?

    Core Web Vitals remain crucial for SEO in 2026 as Google’s primary metrics for measuring real user experience on websites. These performance signals – Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift – directly influence how search engines evaluate page quality. Whilst they’re not the only ranking factor, they matter significantly in…

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  • Where does WooCommerce store data
    12 minutes

    Where does WooCommerce store data?

    WooCommerce stores data in the WordPress database, combining standard WordPress tables with its own. Products are saved as a custom post type in wp_posts, with their attributes in wp_postmeta. Orders in modern installations go to dedicated wp_wc_orders tables rather than to wp_posts, which is where older stores kept them. Customer data sits in the WordPress…

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  • Is WordPress becoming obsolete
    10 minutes

    Is WordPress becoming obsolete?

    No, WordPress is not obsolete. But the honest answer is more interesting than that, because the numbers have started moving and most articles on this topic have not noticed. WordPress share of the web is down from its 2025 peak. The decline is real, it is concentrated in a specific part of the market, and…

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  • What percentage of websites use WooCommerce
    6 minutes

    What percentage of websites use WooCommerce?

    The honest answer is that it depends on what you count. WooCommerce runs on roughly 8% of all websites and around 48% of all sites using a known e-commerce platform, according to W3Techs in 2026. By live store count, Store Leads tracks about 4.2 million WooCommerce stores, more than any other platform. Those figures describe…

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  • How to develop a custom theme in WordPress
    10 minutes

    How to develop a custom theme in WordPress?

    A custom WordPress theme means building the presentation layer yourself rather than adapting somebody else’s. In 2026 that decision starts with a second one: whether to build a block theme, a classic theme, or a hybrid of the two. The answer changes which files you need, where your styling lives and how much control your…

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  • Can multiple people work on a WordPress website
    8 minutes

    Can multiple people work on a WordPress website?

    Yes, and the honest answer has two halves. WordPress has supported multiple people working on the same site since its earliest versions, through a role and capability system that is genuinely good at controlling who may do what. What it has never supported in core is two people typing into the same post at the…

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