Pwel Zmyslowski

Paweł Zmysłowski

CEO WLC.team

Meet Paweł

Started his career as a founder of a local ISP company during his student times, next became a founder and president of one of the leading Polish online photo laboratories delivering photo prints, highly recognized in the professional photographers community due to the focus on the highest quality of services and customer care.

At White Label Coders responsible for the sales process and sales team, still involved in the analytical and advisory roles in case of more complex projects.

FROM THIS EXPERT

Articles by this author

81
  • What is the difference between WooCommerce and eCommerce?
    8 minutes

    What is the difference between WooCommerce and eCommerce?

    The terms WooCommerce and eCommerce are often used interchangeably in conversations about online business, which causes confusion for entrepreneurs and business owners setting up their digital presence. This article explains how the two concepts relate and how understanding the difference helps you make better decisions for your online business. Whether you are starting out or…

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  • What happens if I change my WordPress theme
    7 minutes

    What happens if I change my WordPress theme?

    When you change your WordPress theme, your content stays and your design changes. Posts, pages, media, users and plugin data live in the database, independent of the theme, so nothing is deleted by the switch. What transforms is presentation: layout, typography, colours and structure all take on the new theme. What you tend to lose…

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  • What are WooCommerce endpoints?
    18 minutes

    What are WooCommerce endpoints?

    Ever wondered how your WooCommerce store knows where to send customers after they log in or check out? Or how your store’s data becomes available to mobile apps and other services? The magic behind these capabilities lies in a powerful but often overlooked feature: WooCommerce endpoints. Whether you’re managing a small boutique shop or developing…

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  • Can you sell products on WordPress without WooCommerce
    7 minutes

    Can you sell products on WordPress without WooCommerce?

    Yes, and for a narrow set of cases it is the better choice. Digital downloads, a handful of services, memberships, a single product alongside a content site: all of these work with something lighter than a full store platform. What decides it is not the product count but whether you need order state. If you…

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  • Which big companies use WooCommerce
    7 minutes

    Which big companies use WooCommerce?

    Established brands do run on WooCommerce, and the platform’s reputation as a small-business tool has not kept pace with where it is actually used. The more useful question is not who uses it but what running it at scale actually requires, because that is the part that decides whether it will work for you. Logo…

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  • Which page builder is best for WooCommerce
    8 minutes

    Which page builder is best for WooCommerce?

    There is no single best page builder for WooCommerce, but the honest 2026 answer starts with a question most guides skip: do you need one at all? Native Gutenberg, paired with a block theme and WooCommerce’s own Cart and Checkout blocks, now covers most stores with the best performance and no licence fee. If you…

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  • Can WooCommerce run without WordPress
    7 minutes

    Can WooCommerce run without WordPress?

    No. WooCommerce is a WordPress plugin and cannot be installed or run on its own. It uses WordPress’s database, user system, admin interface, and extension architecture, and nothing in its codebase works without them. The question worth asking instead is which part of WordPress you actually want to avoid, because the answer changes what you…

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  • What is the minimum purchase amount for WooCommerce?
    13 minutes

    What is the minimum purchase amount for WooCommerce?

    What is the minimum purchase amount for WooCommerce? By default, WooCommerce doesn’t impose any minimum purchase requirement on customer orders. The platform is designed to be flexible, allowing transactions of any value, from the smallest single-item purchase to large bulk orders. This approach gives store owners complete freedom to determine their own pricing strategy. However,…

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  • Does WooCommerce do payment processing?
    11 minutes

    Does WooCommerce do payment processing?

    WooCommerce itself doesn’t directly process payments but serves as a connector between your online store and payment processors. This WordPress plugin creates the framework for accepting payments while partnering with third-party payment gateways to handle the actual transaction processing. With WooCommerce, store owners can choose from numerous payment options, from the official WooPayments solution (formerly…

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